Mattessons was a popular teen snack brand in the UK. However, despite early success, it was now experiencing double-digit sales decline. Our task was to recapture the attention of our teenage audience & reverse sales decline.

Research revealed that everyday in the UK 2.9M teens snack and game after school. We realised being a protein snack that could help gamers play for longer, this could be the perfect opportunity to tap into.

We re-positioned Fridge Raiders as the ‘Ultimate Gaming Power Up’ and set ourselves the ambition of becoming the ‘Popcorn Of Gaming’. This ambition saw us create a series of groundbreaking activations in the gaming community, from creating the world’s first meat-snacking helmet to an online game that taught teens how to code.