Despite being one of the UK’s most loved craft beers, Beavertown was struggling to break into the mass market. The brand had never truly nailed its positioning, and over 90% of sales came from a single product, leaving the rest of the range lagging. Our challenge? Create a positioning that helps the brand ‘grow up’ without ‘growing old’, driving mass appeal and boosting the full portfolio.

Beavertown has always been a fearlessly different beer - from its unapologetic can designs to unique brewing process. Building from this ‘Fuel fearless self-expression’ and developing the creative platform ‘Never Normal’. A platform that inspires people to stick their neck out, push back against fear of judgement, and fearlessly express their true selves.

The creative platform launched in May 2025 - results coming soon.