BEAVERTOWN:
BRAND STRATEGY & CREATIVE PLATFORM
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Despite being one of the UK’s most loved craft beers, Beavertown was struggling to break into the mass market. The brand had never truly nailed its positioning, and over 90% of sales came from a single product, leaving the rest of the range lagging. Our challenge? Create a positioning that helps the brand ‘grow up’ without ‘growing old’, driving mass appeal and boosting the full portfolio.
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Beavertown has always been a fearlessly different beer - from its unapologetic can designs to unique brewing process. Building from this ‘Fuel fearless self-expression’ and developing the creative platform ‘Never Normal’. A platform that inspires people to stick their neck out, push back against fear of judgement, and fearlessly express their true selves.
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-Grow Neck Oil sales volume by over 32.7% in one year.
-Grew Beavertown range sales volume by over 42.1% in one year.
-Best performing UK brand in the Heineken portfolio 2025-7
