OUR APPROACH
After decades working at the world's leading creative agencies, we built a better way.
Defiant is a creator first creative agency in London, blending world class brand brains with the world’s best creators.
We custom build senior teams of award winning strategists and advertising creatives alongside influencers, YouTubers, BAFTA winning comedians, writers and directors. Working as your creative agency or an extension of your in-house team, we develop brand strategies, creative campaigns and entertainment that people actually want to engage with.
Big agency brains. Creator first thinking. Built to win the war on attention.
ALWAYS START WITH STRATEGY
Our approach starts with brand strategy: finding the positioning, competitive advantage and cultural opportunity that gives ambitious brands a way to challenge their category. We then blend big strategic and creative thinking with creator first expertise to turn that strategy into ideas that earn attention, shape culture and drive growth.
WHAT WE DO
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We help ambitious brands find their unfair advantage.
Our senior strategists work directly with founders, CMOs and leadership teams to uncover cultural opportunities, sharpen brand positioning and develop strategies that challenge category conventions.
From brand strategy and audience insight to positioning and creative platforms, we build the strategic foundations for brands to grow.
Services include:
-Identifying new white spaces
-Marketing Strategy (SP/ICP)
-Brand Purpose & Positioning
-Audience segementation
-Marketing effectiveness -
We create advertising and entertainment that people actually want to engage with.
Our creator-first approach brings together award-winning advertising creatives with influencers, YouTubers, comedians, writers and directors from the very beginning of the creative process.
Together, we develop big creative ideas, brand campaigns, creator-led entertainment and social-first content designed to earn attention and shape culture.
-Creative platforms
-Brand entertainment
-Social first campaigns -
We turn ambitious creative ideas into brilliant work across every channel.
From TV advertising and online film to social content, creator collaborations, out-of-home, experiential and brand entertainment, we bring together the right talent to make it happen.
Our flexible production model combines big-agency craft with the speed, agility and specialist expertise of the creator economy.