Bella Italia:
Brand Strategy & Creative Campaign

Bella Italia had fallen from one of Britain’s most popular high-street restaurants to record lows in brand consideration, appeal and visits. We needed to reposition and revitalise the brand, giving people a compelling reason to choose Bella again.

While competitors focused on Italian-ness, we found a more distinctive space: comfort.

We repositioned Bella Italia around “Feel Bella”, transforming its brand strategy and creative platform around comforting food, experiences and a mission to make Britain feel better.

-Grew bookings x4 above average
-Over 7,000 landing page views
-2M impressions