In recent years, Clipper Teas had lost market share and ultimately, fame. Our challenge was clear: how could we reposition Clipper to stand out more distinctly, and reclaim the fame it deserves?

We transformed Clipper from just another eco-friendly tea into a powerful invitation to Reconnect to Nature with every sip. We went beyond ads and joined forces with creator DJ SUAT to create an electrifying eco-anthem crafted from real sounds of nature — turning every beat into a call to protect the wild.

-13M people reached in less than on month
-covered by 21 national newspapers & 27 radio stations
-Clippers best best-performing social content of all time
-3,000 new trees planted