CLIPPER TEAS:
BRAND STRATEGY
& BRAND ENTERTAINMENT

Clipper Teas had lost ground in awareness, market share and fame, despite growing demand in the tea category. We needed to reposition the sustainable tea brand around something distinctive enough to reconnect with consumers and rebuild relevance.

Research across five markets revealed a tension: Clipper drinkers cared deeply about nature and sustainability, yet increasingly urban lives meant they were spending less time outdoors.

We repositioned Clipper around “Reconnect to Nature”, turning every cup into an invitation to reconnect with the natural world.

To bring the idea to life, we partnered with creator DJ SUAT to make an eco-anthem using real sounds of nature, creating a campaign designed to earn attention rather than simply buy it.

The campaign reached 13 million people in less than a month, helping put Clipper back into culture and bringing its sustainability positioning to a much wider audience.