Deliciously Ella had grown to become one of the most popular food influencers in the UK. In 2023 Ella wanted to expand her offering more broadly into wellness with the launch of her new ‘Feel Better’ app.

We realised the broader wellness category had a problem — too much content made it feel overwhelming. So we repositioned Ella’s brand as a champion of whole wellness: a place where content was more easily managed and everyone was welcome. This purpose then went on to guide the entire business moving forward.

-Helped to guide all future NPD
-Helped to bring greater focus to the business.