MAKING AUSTRALIA
THE GO-TO ESCAPE
FOR BRITS

Make Australia a top choice for British affluent travellers. With Eurotravel on the rise and Australia being so far, the country fell off from the top 10 holiday destinations in Britain. So we needed to cement their place back with a vengeance. 

If happiness is contagious, so is Aussie-ness. With Britain mid-Brexit shitshow, there was nowhere better to escape to than the most beautiful country in the world — with mates you could count on.

So we hired Kylie Minogue for a three-minute musical extravaganza taking a cheeky swipe at Brexit Britain, then blocked the entire ad break before the Queen's Christmas Day speech, the day before the biggest holiday booking day of the year.

-Australia became the #1 searched holiday destination in the UK & globally

-Over 46M organic online views