Co-working space company Work.Life had a fraction of the market share of bigger players, like WeWork. They are also spent 10-1 on media spend. We realized disruption was not a choice, it was a necessity.

Whilst the category sounded saccharine and the same, we took on the one thing no brand dared to — the parts of work life we all love to hate. We repositioned the brand as “We remove the hard work from working happy” and developed new IP and a brand world.

-Fastest growing brand in the category
-Grew spontaneous awareness by over 200% in two years.