BRAND IP THAT ROCKET FUELED GROWTH

In recent years, Clipper Teas had lost market share, awareness, and ultimately, fame. Our challenge was clear: how could we reposition Clipper to stand out more distinctly, and reclaim the fame it deserves?

Whilst the category sounded saccharine and the same, we took on the one thing no brand dared to — the parts of work life we all love to hate. We repositioned the brand as “We remove the hard work from working happy” and developed new IP and a brand world.

-Fastest growing brand in the category
-Grew spontaneous awareness by over 200% in two years.