WE BUILT A BETTER WAY TO BUILD BRANDS
Imagine if you had access to world class brand strategists and advertising creatives, handpicked for your business, working alongside the best influencers, YouTubers, comedians, writers and directors.
Imagine if creators weren't simply brought in to distribute ideas, but were involved in creating them from the very beginning.
And imagine if these teams were built to unlock the brilliance of your in-house talent, not compete with it.
That's why we built Defiant.
A creator first creative agency in London, built to help ambitious brands grow in a better & more effective way.
OUR PARTNERS
Will POSKETT | FOUNDER
Will has spent more than 20 years in strategy at some of the world's leading creative agencies, working with brands including Coca-Cola, Nike and Heineken. His work has won major effectiveness awards, including the first YouTube Effectiveness Grand Prix.
RAQUEL CHICOUREL | STRATEGY PARTNER
Former CSO of Grey, TBWA and M&C Saatchi, Raquel has 25+ years' experience working with brands including Coca-Cola, Johnnie Walker, Tourism Australia and Amazon Prime. She previously led the UK's WARC & Effies Effectiveness Agency of the Year.
RAPH BASKCKIN | CREATIVE PARTNER
Raph is a globally awarded creative leader with 20+ years' experience at agencies including BBH, Droga5 and Saatchi & Saatchi. He has created work for brands including Amazon, Coca-Cola and Mentos, with his work recognised at Cannes Lions, D&AD and The One Show.
CAITRIONA | CLIENT PARTNER
MIKE | BAFTA & EMMY WINNING WRITER
MIGUEL | ECD
DINEO | SENIOR ACCOUNT MANAGER
RICHARD | FINANCE DIRECTOR
NICK | A.I. ECD & PRODUCER
ERIN | NON EXEC DIRECTOR
FRANK | SHOPPER SPECALIST
NOSI | DESIGNER
THOMAS | DESIGNER
MICHELLE | PRODUCTION LEAD
EDEL | CREATIVE
BIG AGENCY BRAINS. CREATOR FIRST THINKING.
Traditional creative agencies are built around departments. We build around the idea.
Our creator-first model brings together award-winning brand strategists and advertising creatives with the people shaping culture today: influencers, YouTubers, comedians, writers and directors.
And unlike traditional agencies, we bring creators into the creative process from day one. Not simply to amplify ideas, but to help develop them.
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We bring together award-winning strategists and advertising creatives from some of the world's most respected agencies, including Droga5, Wieden+Kennedy, BBH and Saatchi & Saatchi.
From brand strategy and positioning to creative platforms and campaigns, our senior talent works directly on your business.
No layers of junior teams. Just world-class strategic and creative thinking from people who've built some of the world's most successful brands.
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Most creative agencies bring creators in at the end to amplify an idea. We bring them in from the beginning to help create it.
Our teams blend strategists and advertising creatives with influencers, YouTubers, comedians, entertainment writers and directors.
Because the people who understand how to earn attention, build audiences and shape culture should be involved in developing the ideas, not simply distributing them.
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We create ideas designed to travel across culture, channels and communities.
From brand platforms and advertising campaigns to creator-led entertainment, social content and experiences, we develop work that people actively want to engage with.
Our approach combines the strategic rigour of a traditional creative agency with the speed, cultural instinct and entertainment expertise of creators.
The result is work built to earn attention, not simply buy it.
DON'T TAKE OUR WORD FOR IT
+200%
Spontaneous awareness for Work.Life
4X
Bella Italia bookings above target
27M+
Views for Coca-Cola
$100M+
Earned media for HomeAway
42.1%
Beavertown’s sales volume increase
No1
Amazon Prime’s market position
From challenger brands to some of the world's biggest businesses, our people have helped brands
including Coca-Cola, Nike, Amazon Prime, adidas, Heineken, Tourism Australia, Beavertown and Tullamore D.E.W.
THE ODDS ARE STACKED AGAINST
MOST BRANDS.
GOOD.
We built Defiant, a creator-first creative agency, for brands that refuse to play by the category's rules.
Brands that believe the best way to win attention is to challenge convention, embrace culture and create ideas people actually want to engage with. By blending big-agency brains with creator-first thinking, we help ambitious brands find their unfair advantage and turn it into work that's impossible to ignore.