WE BUILT THE AGENCY
WE WANTED TO HIRE
Defiant is an independent challenger brand and creative agency in London, built to help ambitious brands defy the odds.
After decades inside some of the world's leading creative agencies, we thought there was a better way.
So we built one.
Instead of layers of account management and fixed departments, we custom-build senior teams around each challenge. Brand strategists and creatives work alongside entertainment specialists, from influencers and comedians to writers and directors.
It's a model designed to combine big-agency strategic and creative thinking with the specialist talent brands need to earn attention today.
Big-agency brains. Different-shaped talent. Built around you.
BRAND STRATEGY / CREATIVE STRATEGY / CREATIVE CAMPAIGNS / BRAND ENTERTAINMENT
OUR PARTNERS
Will POSKETT | FOUNDER
Will has spent more than 20 years in strategy at some of the world's leading creative agencies, working with brands including Coca-Cola, Nike and Heineken. His work has won major effectiveness awards, including the first YouTube Effectiveness Grand Prix.
RAQUEL CHICOUREL | STRATEGY PARTNER
Former CSO of Grey, TBWA and M&C Saatchi, Raquel has 25+ years' experience working with brands including Coca-Cola, Johnnie Walker, Tourism Australia and Amazon Prime. She previously led the UK's WARC & Effies Effectiveness Agency of the Year.
RAPH BASKCKIN | CREATIVE PARTNER
Raph is a globally awarded creative leader with 20+ years' experience at agencies including BBH, Droga5 and Saatchi & Saatchi. He has created work for brands including Amazon, Coca-Cola and Mentos, with his work recognised at Cannes Lions, D&AD and The One Show.
CAITRIONA | CLIENT PARTNER
MIKE | BAFTA & EMMY WINNING WRITER
MIGUEL | ECD
DINEO | SENIOR ACCOUNT MANAGER
RICHARD | FINANCE DIRECTOR
NICK | A.I. ECD & PRODUCER
ERIN | NON EXEC DIRECTOR
FRANK | SHOPPER SPECALIST
NOSI | DESIGNER
THOMAS | DESIGNER
MICHELLE | PRODUCTION LEAD
EDEL | CREATIVE
BIG-AGENCY BRAINS.
DIFFERENT-SHAPED TALENT.
Traditional agencies are built around departments. We build around the problem.
For every brief, we combine award winning strategists and creatives from top agencies with different-shaped talent; influencers, comedians, award-winning writers and specialist makers.
No fixed teams to feed. No unnecessary layers. Just the right people for the problem we're trying to solve.
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Often you only meet senior people at the start of the project, them you are handed over to a team of juniors. We defy that. The people in the room are the people doing the work.
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Every team is custom-built around what the brand actually needs, rather than who is simple available.
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We combine traditional brand-building expertise with talent and ideas shaped for modern culture.
DON'T TAKE OUR WORD FOR IT
+200%
Spontaneous awareness for Work.Life
4X
Bella Italia bookings above target
27M+
Views for Coca-Cola
$100M+
Earned media for HomeAway
42.1%
Beavertown’s sales volume increase
No1
Amazon Prime’s market position
From challenger brands to some of the world's biggest businesses, our people have helped brands
including Coca-Cola, Nike, Amazon Prime, adidas, Heineken, Tourism Australia, Beavertown and Tullamore D.E.W.
THE ODDS ARE STACKED AGAINST
MOST BRANDS.
GOOD.
We built Defiant for brands that don't want to play by the category's rules.
Brands prepared to challenge convention, find an unfair advantage and do something worth paying attention to.