FROM CHALLENGER
TO HOUSEHOLD NAME

Drive growth and differentiation for Amazon Prime Video in a crowded streaming market. Netflix owned entertainment; Amazon was known for fast delivery, not great TV. With every service claiming "great shows" and competing on volume, Amazon needed to prove it was a serious entertainment destination, not a delivery service with video bolted on.

Focus groups revealed a truth: people were watching more than ever, but little was memorable. The best shows lingered. They where quoted, replayed, carried into everyday life. They simply stayed with you.

We created "Great Shows Stay With You" dramatising what happens when great TV bleeds into real life. Ordinary people behaving as if still inside last night's show: action sequences in supermarkets, cinematic speeches in mundane moments.

-Amazon Prime is now one of the leading streaming service brands in the UK.