Amazon Prime Video: Brand Strategy & Creative Campaign

Amazon Prime Video needed to stand out in an increasingly crowded streaming market. While competitors were strongly associated with entertainment, Amazon was still better known for fast delivery. The challenge was to shift perceptions and establish Prime Video as an entertainment destination in its own right.

Research revealed that while audiences were watching more content than ever, very little truly stayed with them. That led to “Great Shows Stay With You”, a creative platform demonstrating how the best TV lives on long after you've watched it.

The campaign brought this idea to life by showing Prime Video's characters, stories and entertainment bleeding into everyday life.

-Amazon Prime is now one of the leading streaming service brands in the UK.