Coca‑Cola re-entered the Premier League sponsorship after 25 years and had to reconnect with the modern fans, especially to promote its sugar‑free drinks across its portfolio. Yet as an American brand, that had been away for 25 years, our challenge was clear - how could we do this in an authentic and fame worthy way?

The real heroes of Premier League football aren't just the players. They're the groundskeepers, the mascots, the tea ladies, the pundits, the fans. The magic only happens when all of them come together.

We created "Where Everyone Plays" — a 90-second love letter to football featuring 250 real fans from all 20 clubs, high-profile football figures, and Yazoo's "Only You". Amplified through a national trophy tour, on-pack promotions and media partnerships, the platform was so successful it was adopted globally as Coca-Cola's official football sponsorship platform.

-Grew sales volume by 1.3%

-Grew sales value by 18.6%

-Over 27M views