BARCLAYCARD:
BUSINESS TAKEN
SERIOUSLY

Barclaycard Business needed to drive growth in a payments category dominated by functional messaging and little differentiation. To stand out, it needed to prove its value to UK small businesses and show it genuinely understood what makes them different.

We found that small businesses don't see themselves as “small”. They're ambitious, individual and full of personality.

So we created “Business Taken Seriously”, a creative campaign celebrating real, unconventional Barclaycard customers. From The Crystal Barn to upside-down houses, we showed that Barclaycard takes payments as seriously as its customers take their businesses.

The campaign ran across film, social, digital and OOH, breaking away from conventional financial advertising.

-The most effective campaign in Barclaycard’s history